Kat Hartley

Kat Hartley


Illustrating Region 13

Illustration; Brand identity.


When I started working at Region 13, we were in the midst of redesigning our website. The old website was difficult to navigate and rife with technical language. We needed a site that would better represent our values and serve our clients. My primary contribution to the redesign was developing an illustration style to communicate our new identity: friendly, knowledgeable, and here to help. These illustrations appear throughout our website, as well as in documents, presentations, and marketing campaigns for Region 13.

This project was recognized with a Gold Star Award for Original Art by the Texas Schools Public Relations Association (TSPRA).

Note: the animation above was created in collaboration with the Multimedia team at ESC Region 13.
State Models 404 (Whoops, looks like our dog ate that page!) Effective Schools Framework Distance Learning Business Management Early Childhood At-Risk Youth Professional Learning Communities School Board
On a practical note,  ESC Region 13 has a small in-house design team.  While I created the illustrations shown on this page “from scratch”, my teammates also incorporated some stock illustrations as needed. By simplifying elements and adding our signature hand-drawn textures, we developed a strategy for generating illustrations that wasn’t a headache for our team to execute efficiently and consistently.