![](https://freight.cargo.site/t/original/i/d1d21a907fd439b0b264396cdea7ffef1be9c2d867950c193a5f7bb6fcdca6e4/IntranetHeader.gif)
Illustrating Region 13
Illustration; Brand identity.
When I started working at Region 13, we were in the midst of redesigning our website. The old website was difficult to navigate and rife with technical language. We needed a site that would better represent our values and serve our clients. My primary contribution to the redesign was developing an illustration style to communicate our new identity: friendly, knowledgeable, and here to help. These illustrations appear throughout our website, as well as in documents, presentations, and marketing campaigns for Region 13.
This project was recognized with a Gold Star Award for Original Art by the Texas Schools Public Relations Association (TSPRA).
Note: the animation above was created in collaboration with the Multimedia team at ESC Region 13.
This project was recognized with a Gold Star Award for Original Art by the Texas Schools Public Relations Association (TSPRA).
Note: the animation above was created in collaboration with the Multimedia team at ESC Region 13.
![State Models](https://freight.cargo.site/t/original/i/25476e2d2a37fb7411e86186126dc4294777a4387aa798cea58a04a6f209b2bd/statemodels.png)
![404 (Whoops, looks like our dog ate that page!)](https://freight.cargo.site/t/original/i/f630d19d35901a2d6066e2c9ead9d11a738e4f0919916819ae0f6131be6df146/404final.png)
![Effective Schools Framework](https://freight.cargo.site/t/original/i/6a86a2dac3e295b0bde3d5ef039b5c2c8847cd4c1dd63ba060b9545933737864/esf.png)
![Distance Learning](https://freight.cargo.site/t/original/i/c861947fd1537b3ae91b6e68c02b67c79c12b935aa7e612f6f48eba736640617/distancelearning1.png)
![Business Management](https://freight.cargo.site/t/original/i/e66ace72b112e0780e805f0b76ee9b7c237d2ee3522ef0831a40a0ee807e84b0/businessmanagement1.png)
![Early Childhood](https://freight.cargo.site/t/original/i/1d485fc1d17a339093f1c16524650c502dfd6ac0a0cae8346e605469edd9cfee/earlychildhoodfinal.png)
![At-Risk Youth](https://freight.cargo.site/t/original/i/1dffac59f11dadd6385d4b744a5726d52ef732cdda3ed07163440d2dd9b57593/atrisk1.png)
![Professional Learning Communities](https://freight.cargo.site/t/original/i/cfa0c4013986a079ab79f1cee6066d8d2360ec67e981b3e10207882597c7d219/plc2.png)
![School Board](https://freight.cargo.site/t/original/i/61d986ff0d9df8833d2b18c228aac91a71dbd9bed85d918cc147c159c0fe8d92/schoolboard-01.png)
On a practical note, ESC Region 13 has a small in-house design team. While I created the illustrations shown on this page “from scratch”, my teammates also incorporated some stock illustrations as needed. By simplifying elements and adding our signature hand-drawn textures, we developed a strategy for generating illustrations that wasn’t a headache for our team to execute efficiently and consistently.
![](https://freight.cargo.site/t/original/i/e2a87b3436d471417aec3c67244c2fc9bb0fa19d268248969f83973673e9bd71/teardrops_pattern_wh.jpg)
![](https://freight.cargo.site/t/original/i/5f2c4c8378e5b4c11463676eb23c7c9722dde26d2fb86c51c19e7e6aa88d1136/black-stars_pattern.jpg)
![](https://freight.cargo.site/t/original/i/435ab337ceabfd96309d310ecefcf9a51d895ca0d9ad1f05c9a85bb01a554b4a/dots.jpg)
![](https://freight.cargo.site/t/original/i/7b6b5a964d2cc9c580040107463561b41c9dc559692d689a509e7c9104ad63e8/stripes.jpg)
![](https://freight.cargo.site/t/original/i/01182c206b6b2aa7070dbb31df2e37285e2397a95aa8f078dddd21625428ea14/dashes_pattern_wh.jpg)
![](https://freight.cargo.site/t/original/i/184e2f4f735ba135e15b448f9626b5d59b9b1f92f8b06b2b5cc03fb393c4041f/crisscross.jpg)